Why does everyone keep making this about Sony? The PS3 aside, its BD players haven't impressed us too much - in the meantime, Panasonic, Philips, Samsung, Sharp, LG and more are polishing ever-better players (at great prices) and premium products from Pioneer, Denon, Marantz etc are leading the way.
I've seen some great demos of forthcoming, full-spec Blu-ray kit that's looked rather tasty - OK, they should have got it right before now, but that's how a futile, consumer-harming format war goes....
Just glad the fighting's over so prices fall and choice increases (players and movies).