I am ready to upgrade now and these 3 players are the ones I cant decide on. 3D is not an issue, im not interested in 3D at all, so the 370 sounds like the best bet for performance per pound. I have been slightly put off going for the sony due to the problems cetrain people have been experiencing, although these may be few and far between. I also understand Sony are working on a fix. Great sound is just as important to me, which gives the Panasonic a slight advantage as well, as its supposed to sound excellent as well as a great picture. Then theres the load times. The Sony's are the fasted at loading discs, but the Panasonic DMP-BD85 will be a lot faster than my current DMP-BD30 at loading I suppose. Can anyone give me advice on which to go for?