Many are only a level above "influencers", who are a group of people I utterly despise, as they're just people who get paid or get free stuff for making a video about something. It's worse than product placement in movies. Some people stir the **** on social media via the written word, but nobody takes notice of that, so they take to video, as it's quick, cheap, and easy to spread your agenda - and they can get paid for it too! You can tell people's agendas by the nature of their words. It doesn't matter how many times a subjective statement is repeated, it doesn't make it true, it's like he's trying to pound it into everyone's heads. Say something with enough conviction and people will believe it. Throw in a few swear words and it appeals to the masses, and shows you're not some uptight corporate.
And I haven't got time to get into the whole "transparent" thing...I'm off to Audio Show Delux.... 🤣