Rheingold, the new KDL-Z's are in the shops now.
I've been looking around for the last 2 months or so at quality 46-50" panels. Today was decision time but I thought I wanted to look at the new Z range in more detail before coming to a conclusion, having seen a KDL-40Z4500 being unpacked and turned on for the first time a couple of weeks ago.
The sales assistant kindly changed from the garish shop mode setting (unwatchable, especially the colours and contrast) to everything neutral and processing minimal. Things got better with the typical Sony fine detail on BlueRay and Sky HD (1080i). Colours where still not entirely natural to my eyes and that continued even when changing colour settings gradually. Black levels where also wanting though probably as good as they get apart from some 9series Samsungs I've seen.
The real problem started when watching normal definition tv on sky. Almost unwatchable with blocking, washed out colour and way to soft for my taste. Also there where artefacts which made the experience almost annoying. I know thats not entirely the TV's fault but I've seen much better in form of Pioneer's Kuro PDP5090.
So I went back to the Pioneer Dealer, had one look at the 5090, which was set up in 'normal' mode. Astonishing on everything from BR to SD Sky pictures. There is no comparison in my opinion. I placed the order immediately and should get the set delivered next week.
I appreciate the Kuro is more expensive but its 50" and I got it for 2.4k including speakers/stand and 5 year manufacturers warranty etc (from a local dealer that was happy to do it that price without me having to haggle like mad!). The 46" Sony KDL-Z is around £1.8k. Add the missing inches and the price difference is'nt actually that great, especially not for something that I have to look at for the next 3 or 4 years.
Perhaps I'm biased towards Plasma but there are just certain things about current lcd's that I dont like and I know that would be increasingly the case if I had to live with it long term. - I am no expert in HT or tv's but I'd suggest you look also at Panasonics plasmas if you have'nt done so already. Not quite in the KURO bracket though I'd personally would go for one of those over the new sony's. Just my opinion.