Had my first play with this new set at work... First impressions are good (price isn't)! Sound is now projected out the back rather than bottom (still not logical) but sounds a HELL of a lot better, and the in built flash memory has some nice surprises... Recipes... Wierd convergence of media! An even higher claimed contrast of 70,000:1. I wonder how this set will compare with the likes of the new Sony W series in the LCD market?!