Richer sounds should not make you have to take said mag into store just to prove the price, they can easily make a call to head office to clarify, this is what bugs me surley they should know what is going on regard pricing,it annoys me no end when a product is clearly advertised only to be told show me the mag, as far as i am concerned this is just being obstructive and unhelpfull, what is wrong with "ok sir no problem i will just make a call to confirm, yes thats fine" i can not see what they have to gain by being unhelpfull like this, yes i realise they will need to check like any other price match etc, but not bring in the mag to show there own advertising i think this is a case of not knowing what outlets are doing, and it takes forums like these to get things rectified, then the big guns read about what is going on then have to step in appologising.
Anyway thats how i feel, all i would say is richer sounds if you are doing deals or cheap goodies it can not take long to inform your outlets what is going on regard pricing, an email or list of said products so your staff know rather than wanting to make a purchase only to told show me the mag, because it could be a case of not showing you the money.
Andy