I've had the tv for a couple of days, and thought I'd post some initial findings.
First of all, although its strictly speaking larger than my Samsung 46" it definitely dominates less. If you think a large TV might not be for you this could be a very good compromise. Regards looks, I do prefer my Samsung, but that might be as much me getting used to the very different appearance of the Philips.
Next, watching normal TV. I was a little worried about watching 16:9 tv, with black bars at the side. If you use the Widescreen option it fills the entire screen. There must be some crop/stretching going on, but it's not immediately obvious where. All the channel logos, including footy scores and on tv clocks are exactly where they should be. Also there appears to be no discernible horizontal stretch. This means no compromises in visuals. A review I found also mentioned this as a particularly strong point. This also means any 16:9 films (Avatar atc) look good.
Of course where it really excels is watching a true 2.35 film and I can confirm this looks stunning. I watched Red Riding Hood on saturday and it completely justified why I bought it.
Had a quick fiddle with the 2D to 3D conversion, watching the speedway Grand Prix (quite effective). Will view more of this.
There is definitely some artefact ing (?) going on with fast motion, but I initially had this with the Samsung so will just have to play with the many settings. I have improved it a lot already.
Im pretty happy with the change and will continue paying with the settings.
Of course, I'm already thinking. Should I have gone for the 58"
This TV is worthy of consideration. The whole 16:9 worry seems to be a non issue.