I watched 4 minutes of Sky 3D the other day in the o2 arena in London, it was a compendium of shots from a boxing match, usain bolt running in london and something else (or maybe just the Sky splash screen). whilst i enjoyed the boxing (ricky hatton vs some geezer) i didnt particularly like the running....semed a bit pixellated to me. the boxing was spot on though, so i'm not sure if a diff camera was working. according to the guys, a 3DTV will cost marginally more than it's HD equivalent. They also pointed out that Sky launches it's 3D channel in April. the TV they used, was a very nice TV and it felt like i was watching it at the cinema. same effect. well translated into the living room!