Q
QuestForThe13thNote
Guest
lindsayt said:Oh yes they would. If they are not aware of the existance of the £1k system. Or if in being aware they still choose not to buy. Reasons for this include:QuestForThe13thNote said:For cars like rolls Royce or jewellery or fine wines is what that is, but hi Fi and consumer electronics has high elasticity of demand and high depreciation so I doubt you could fit it into desirable classes of goods like jewellery or rolls Royce cars.
Price elasticity is a change in price leading to a more than proportionate change in demand, certainly if a £15k hi Fi sound could be achieved for £1k, people wouldn’t pay £15k.
they don't like the looks of the £1k system
they don't like the size of the speakers
they prefer to buy their audio equipment brand new from certain dealers
they want minimal buying hassle
they prefer not to plan their holidays around collecting hi-fi bargains from various parts of the UK / Europe / the world
they prefer to buy stuff where they've read 5 star reviews
they have an emotional attachment to one or more brands or one or more genres (technology type) of equipment - eg tonearms with bamboo arm wands.
their wife doesn't like the £1k system
they are not willing to do any DIY
they want a guarantee
they think the £1k system will be unreliable
the £1k system requires more tweaks / attention - eg cartridge or valve replacement
Many of these are quite valid and logical reasons.
It's nice to have a choice.
£15k systems that will do the job of playing music well.
£1k systems that will do the job better, but may have drawbacks in non-sound-quality aspects
£15k systems that will do the job a little bit better than the £1k system and will still have "drawbacks" not associated with the original £15k system
the dealer will no doubt make them aware of the £1k system, were it to work better than a £15k one, because the dealer operates in a market too. I think what you are talking about is consumer preference, which is one thing aside from such things as the single preference of sound quality I could apply to my thinking. What you are talking about is the value people place of things. If you don’t think there is value in big floorstanding speaker boxes because they are ugly, you don’t participate in that market, therfore your decisions don’t determine market price for products in that market of floorstanders. This is the point I think you are missing. One person not deciding to buy a hi Fi with floorstanders doesn’t effect the price of floorstanders because they aren’t participating in the market of floorstanders. My example is someone who has the same type of system ie floorstanders and seperates at £1k and those at £15k, ie same type of hi Fi. Therfore the determination of those participating in that market determines price (as well as supply), and it will very much be that if products at £1k can consistently beat £15k products, on features common to those in that total similar market (eg floorstanders), they will sell for much less. This is very logical and common sense, and takes account of how we know market economics works. This idea a £1k amp works as well as one at £10k with same or similar features is to deny market forces on elastic products that depreciate. Very few would pay £10k for a amp if a £1k one does the job, on the specs needed, as well.