FuzzyinLondon:I agree with mbmapit but not the way he expressed some of his opinions. I'm not going to disparage the opinions of others on the subject but, in my opinion, ISF calibration is its own artform but is only warranted on certain sets - the Kuro G8 and G9 sets being among them. Certain Kuro sets have special menus that can ONLY be accessed by a calibrator with special software to fine tune certain gamma and colour settings. The price the OP was quoted seems way to high. I've heard £250-300 quoted as the usual ballpark figure. Sometimes this include the cost of transport depending on the distance from the calibrator. Most calibrators recommend letting the set run-in for at least 500 hours before considering calibration. Also, it has to be done in situ with all your sources hooked up in order to factor in ambient light conditions and the quirks of your equipment. It's certainly not an essential process to have done. You might find yourself so enamoured with the performance of the tv that you never wonder how much better it can be. If you've got your user settings programmed properly, you might only get a small evolution in performance rather than a revolution. Personally, I'd do the best you can with your own settings (there are also recommended one around the net) and see how you get on for the first few months. I'm sure even a non-calibrated G9 is going to leave you pretty gobsmacked for a while.
I thought all/most mid to top-end panels have internal 'service area' menus that can be entered by calibrators. It's here the gamma and greyscale settings are, which are used to calibrate against reference points, D65, etc. I know the Sony's do - and cracking into it voids your warranty, which is fine by me, if only I could find a way into it...!!
From some of the latest reviews on WHF, it does seem the screens are getting 'better' coming out of the factory, but the whole thing is still slightly ridiculous me thinks, leaving Joe Blogs at home alone to make fairly drastic changes to the settings to get a 1/2 decent picture......Jobs for the boys. Would I be expected to change the valve timings on a new BMW engine after driving away from the forecourt....?