stottycake:I own a 3 year old Pioneer 436 which was `run in` and I still use with recommended `minimum` settings, i.e. dynamic contrast off, lowish brightness/contrast, energy save 2, when we had Sky my wife watched a lot of Living tv etc. I `zoomed` off channel logos religiously, the 436 can detect widescreen signal info via scart and automatically set aspect to `zoom`, however we now have Freesat HD via HDMI which seemingly does not trigger auto aspect, so I have not been `zooming` channel logos off the screen for the past couple of months after reassuring myself after 3 years I should not get screen burn/retention, but to my horror after watching ITV3 for 2 hours the logo was noticeably `retained` (I would call it burn, there is no difference), I have ran it `logo less` for the past 2 days since, the `retention` has faded slightly but is still there, I have read it will fade over time, but I am dismayed after being so carefull a couple of hours can wipe out 3 years carefull use, I will revert to zooming channel logo`s off screen, and hope the `retained` image fades completly.
I zoomed for the first 200 hrs or so but haven't bothered since. I skip channels during ads anyway.
Never a trace of any retention, let alone burn, on my 37px80. I game and watch movies etc etc.
It is now a myth I think.