The_Lhc said:
Odd, I've found most dealers seem to pronounce it "cirrus", like the cloud. Don't like that pronunciation myself though.
I've encountered at least one who pronounced it as in 'You cannot be...'
But as ever in these things, I tend to go with how the company founder pronounced it. It's a rule I've followed ever since a dealer who shall remain anonymous/is hopefully lost in the mists of time spent half an hour trying to sell me an Acram amplifier.
EDIT: Other great mispronunciations of our hi-fi time:
O'Nikko: makes AV amps, apparently
Nayeem: that outfit down in Salisbury
Roscan: self-explanatory, like kids in a Kandy shop
The old B&W/BMW confusion
And the oft-repeated classic among classics, from the Bristol Show a few years back: 'What do you think of those Marantz amps? I've just been down and had a chat with that Mr Irishwater...'