chebby
Well-known member
- Jun 2, 2008
- 1,257
- 34
- 19,220
Advertisers actually don't have to be clever.
Constant repetition is the most effective method of making a name stick in the mind especially for the target demographic of someone like DFS. (Or Admiral insurance or... name your own least favourite.)
Showing a chilled glass of coke with condensation running down the outside is only going to make you thirsty. You will be just as likely to get a glass of beer or water or wine and not the product shown.
Showing attractive young ladies consuming the product in a soft-focus hay meadow just makes you think of.... well... hay meadows and young ladies and not flakey chocolate
The most sure fire way of making the brand stick (for certain undiscriminating groups) is to shout it at the audience as many times as possible and as loud as possible. This has been true since the 1950s and is true today. They don't do it out of ignorance. They do it because it works. Sadly.
Trouble is that some ads make a name stick in the craw instead.
Constant repetition is the most effective method of making a name stick in the mind especially for the target demographic of someone like DFS. (Or Admiral insurance or... name your own least favourite.)
Showing a chilled glass of coke with condensation running down the outside is only going to make you thirsty. You will be just as likely to get a glass of beer or water or wine and not the product shown.
Showing attractive young ladies consuming the product in a soft-focus hay meadow just makes you think of.... well... hay meadows and young ladies and not flakey chocolate
The most sure fire way of making the brand stick (for certain undiscriminating groups) is to shout it at the audience as many times as possible and as loud as possible. This has been true since the 1950s and is true today. They don't do it out of ignorance. They do it because it works. Sadly.
Trouble is that some ads make a name stick in the craw instead.
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