Dealers - how to make a customer feel welcome (and get them to come back)

record_spot

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May 30, 2015
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I was up in Edinburgh again today briefly and was near one of the city's long standing hifi shops which moved to new premises on the outskirts of the city a few years ago. Seeing as I'd been thinking about a new phono stage, I thought I'd pop in and see what was instore.

Parked up, walked in to an otherwise empty, but well stocked, shop and one of the team was at the front desk. I briefly explained that I was looking at a new phono stage, probably up to around £500 (which was around the price of the Project phono stage I thought I heard last weekend in the Dooleys HiFI room at Cranage).

Guy looks up, says "we haven't got much in here, there's more on the website, you're probably looking at the Musical Fidelity". I opt to extend the conversation a tad, explaining that I already have one of their phono stages in the shape of the X-LP in the tubular design they put out in the mid-90s and we had a brief chat before "yes, but it's all on the website". Thanks mate.

It turned out, as I found out a few minutes later, that he was busy with some gear that was due to go out (and probably worth a few more notes than I had in mind for a transaction), but it didn't half say a lot to me as a potential customer. There was another sales guy in the back office who had come out to front-of-house and was chatting to the first guy I saw (hence how I discovered he was busy).

But was it really beyond the wit of the guy, to get the other bloke out and just chat over the options, ask about my deck, current phono stage, what I'm looking for? Or even just say "look, we're a bit busy just now with an order going out and there's only two of us here, but have a look at the website, feel free to give us a call next week and we can go through your options". I don't expect the red carpet at all.

Instead? They lose a potential customer.

And yes, that's you Hi Fi Corner at Joppa with the fantastic showroom and absolutely nobody in it.
 
I don't think...

"look, we're a bit busy just now with an order going out and there's only two of us here, but have a look at the website, feel free to give us a call next week and we can go through your options"

...would be good enough.

That would also be a lost customer.
Would be much better than what amounted to, "****** off and look at the website, I can't be bothered."
 
I've had a couple of dealings with hifi corner in Joppa and there previous stored in the city....I was going to trade all my Naim gear at the time for a pair of the kef ls50 wireless....they sat me down and gave me a demo of them and along the avi dm10's. The guy actually told me..look your Naim gear is in a different league to the kefs..(Which I already had concurred myself)..so he basically tried to help me from making a big mistake.....I have went on to purchase my Avid ingenium turntable and Neat petite classic speakers,( helped from traded in gear also ) from hifi corner and received nothing but exemplary service from the guy's.
 
I've had a couple of dealings with hifi corner in Joppa and there previous stored in the city....I was going to trade all my Naim gear at the time for a pair of the kef ls50 wireless....they sat me down and gave me a demo of them and along the avi dm10's. The guy actually told me..look your Naim gear is in a different league to the kefs..(Which I already had concurred myself)..so he basically tried to help me from making a big mistake.....I have went on to purchase my Avid ingenium turntable and Neat petite classic speakers,( helped from traded in gear also ) from hifi corner and received nothing but exemplary service from the guy's.

I've bought from them before in the past, including the old shop on Rose Street years ago and at Haddington Place at the top of Leith Walk.

But this was just shoddy especially with two guys in the store. One I could maybe understand, but two? Come on...
 
I don’t deal with small dealers anymore apart from Peter Tyson too much grief and aggro…

I'm not entirely sure that's true of all of them to be fair.

The only other time I've had an issue with a shop was some dealer in York years ago who barely let me in the door.

Straight off "well, what are you interested in?" - "just browsing..." - "well, I've a demo booked in at 1230" (it was around 1215) - "I'll be on my way then".

I think the other day reminded me why I prefer to just buy online...
 
I'm not entirely sure that's true of all of them to be fair.

The only other time I've had an issue with a shop was some dealer in York years ago who barely let me in the door.

Straight off "well, what are you interested in?" - "just browsing..." - "well, I've a demo booked in at 1230" (it was around 1215) - "I'll be on my way then".

I think the other day reminded me why I prefer to just buy online...
Which shop was it?
 

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