Cambridge

[manicm]

Their marketing department has clearly given the Linn website more than the eye-over. From the new fonts to the copy, it seems Cambridge (nee Audio), wants to emulate Linn in being seen as a more serious hifi company.

The new site definitely looks more austere and serious than the previous one, which had a more fun element to it. I'm not entirely convinced, and it could use a bit more colour.

 

[record_spot]

Maybe, who knows. Much of a muchness between these three and likely plenty others....

Devialet - Acoustical Engineering Company

www.devialet.com

Cambridge Audio UK

Original British designed, high quality Hi-Fi and Home Cinema, Wireless Speakers and Network Players, for people who really listen to music.

www.cambridgeaudio.com

Linn | The Best Music Systems, Network Players & Turntables

Linn design and make the best music systems in the world, precision engineered and hand-built with pride in Scotland since 1973.

www.linn.co.uk

 

[manicm]

Maybe, who knows. Much of a muchness between these three and likely plenty others....

Devialet - Acoustical Engineering Company

www.devialet.com

Cambridge Audio UK

Original British designed, high quality Hi-Fi and Home Cinema, Wireless Speakers and Network Players, for people who really listen to music.

www.cambridgeaudio.com

Linn | The Best Music Systems, Network Players & Turntables

Linn design and make the best music systems in the world, precision engineered and hand-built with pride in Scotland since 1973.

www.linn.co.uk

There's not much of muchness between the three, Devialet and Linn are far more advanced technologically and correspondingly in price. Linn for example have entirely self developed DACs, so your comment is frankly baffling.

My post is purely about the marketing.

 

[record_spot]

There's not much of muchness between the three, Devialet and Linn are far more advanced technologically and correspondingly in price. Linn for example have entirely self developed DACs, so your comment is frankly baffling.

My post is purely about the marketing.

You make a comment about branding style.

I link the WEBSITES of the two brands you mention, plus Devialet and comment that they're much of a muchness, assuming you would realise I was referring to the branding/marketing style of the websites as THAT'S WHAT YOU WERE TALKING ABOUT.

But apparently not. Baffling.

And the branding is on point.