Cambridge

[manicm]

Their marketing department has clearly given the Linn website more than the eye-over. From the new fonts to the copy, it seems Cambridge (nee Audio), wants to emulate Linn in being seen as a more serious hifi company.

The new site definitely looks more austere and serious than the previous one, which had a more fun element to it. I'm not entirely convinced, and it could use a bit more colour.

 

[record_spot]

Maybe, who knows. Much of a muchness between these three and likely plenty others....

Devialet - Acoustical Engineering Company

www.devialet.com

Cambridge Audio UK

Original British designed, high quality Hi-Fi and Home Cinema, Wireless Speakers and Network Players, for people who really listen to music.

www.cambridgeaudio.com

Linn | The Best Music Systems, Network Players & Turntables

Linn design and make the best music systems in the world, precision engineered and hand-built with pride in Scotland since 1973.

www.linn.co.uk

 

[manicm]

Maybe, who knows. Much of a muchness between these three and likely plenty others....

Devialet - Acoustical Engineering Company

www.devialet.com

Cambridge Audio UK

Original British designed, high quality Hi-Fi and Home Cinema, Wireless Speakers and Network Players, for people who really listen to music.

www.cambridgeaudio.com

Linn | The Best Music Systems, Network Players & Turntables

Linn design and make the best music systems in the world, precision engineered and hand-built with pride in Scotland since 1973.

www.linn.co.uk

There's not much of muchness between the three, Devialet and Linn are far more advanced technologically and correspondingly in price. Linn for example have entirely self developed DACs, so your comment is frankly baffling.

My post is purely about the marketing.

 

[record_spot]

There's not much of muchness between the three, Devialet and Linn are far more advanced technologically and correspondingly in price. Linn for example have entirely self developed DACs, so your comment is frankly baffling.

My post is purely about the marketing.

You make a comment about branding style.

I link the WEBSITES of the two brands you mention, plus Devialet and comment that they're much of a muchness, assuming you would realise I was referring to the branding/marketing style of the websites as THAT'S WHAT YOU WERE TALKING ABOUT.

But apparently not. Baffling.

And the branding is on point.

 

[manicm]

You make a comment about branding style.

I link the WEBSITES of the two brands you mention, plus Devialet and comment that they're much of a muchness, assuming you would realise I was referring to the branding/marketing style of the websites as THAT'S WHAT YOU WERE TALKING ABOUT.

But apparently not. Baffling.

And the branding is on point.

Apologies, agreed

 

[matthewpianist]

It does look as though Cambridge are making a shifting upwards, certainly in their ambitions. They still have the entry-level AX series, but the next jump is now to the CX-A81 (no 61 model), and there's all the Edge stuff beyond that. I suspect it all comes down to the lack of margin in entry-level gear, which is probably also why Marantz and Denon have become so static with the 6007 and 600 series.

 

[nopiano]

It does look as though Cambridge are making a shifting upwards, certainly in their ambitions. They still have the entry-level AX series, but the next jump is now to the CX-A81 (no 61 model), and there's all the Edge stuff beyond that. I suspect it all comes down to the lack of margin in entry-level gear, which is probably also why Marantz and Denon have become so static with the 6007 and 600 series.

Yes, realistically the 600x Marantz series are/we’re all pretty much the same, simply with updates driven as much by parts availability as anything. But any box under, say, £400 is hard to make profitably today I’m sure.

(I remember when a family car was about £15,000 but now they’re mostly all £25k upwards!)

 

[manicm]

It does look as though Cambridge are making a shifting upwards, certainly in their ambitions. They still have the entry-level AX series, but the next jump is now to the CX-A81 (no 61 model), and there's all the Edge stuff beyond that. I suspect it all comes down to the lack of margin in entry-level gear, which is probably also why Marantz and Denon have become so static with the 6007 and 600 series.

It seems Marantz's aim is for the Model 60n/CD60 to move upmarket and replace those models. 600 updates are long overdue, and it doesn't look promising. There's also the Stereo 70s.