Here we go again.... My wording imply that anyone did 'jump straight to the 40's', it was a generalisation. The 20's have a better bass driver and HF unit over the 40's, and the 19's have a better bass driver than the 40's, so I'm correct in what I have stated. No speculation needed Ben. Some might feel that the best speaker, and the only speaker that should be bought by anybody and everybody is the most accurate one, but there are many more people out there who are after a particular sound, or want a speaker for specific genres of music than those after accuracy. We like to cater for everyone rather than a minority. People are free to pop into our store and try the SCM40's against a whole host of other similarly priced, and more expensive, speakers to find out what type of sound they want, or need. On a personal level, it is well known that they're not my favourite speaker, which is my valid opinion. I will give advice impartially, as well as giving my personal opinion where I feel it's necessary. You trying to undermine anything I say isn't going to stop me saying it. It doesn't matter how you describe the 40's reluctance to shine on different amplification - I still find they sound best on ATC's own electronics.