In most rooms I've listened to the brand in, I personally find B&W to be what I call 'showroom impressive' - in a similar way to TVs in the window being really high contrast and brightness. It's eye (or ear) catching, and looks/sounds great for about 15 minutes. Then it just becomes a bit too much.
I have also never heard a B&W speaker 'image above itself' - but that's a different conversation entirely.
But anyways, that's just me. We all hear differently, we all have different rooms and expectations. Maybe it works for you, maybe it doesn't. Maybe there's a train that the reviewers have all jumped on, or they somehow listen to a frequency response graph that only gives part of a story.