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I appreciate that you're running a business and you need to maximise revenue, and accept that averts are a necessary evil. That said, when they invade my entire screen it's extremely annoying. It's not what I associate with a reputable business - it's a really unsubtle amush. It casts both the site and the advertiser in a bad light. For the benefit of your advertisers, I've got a mental blacklist of companies that over-step the mark (with unsolicted emails, pushy sales techniques, local businesses that ignore my "no junkmail" sign etc), and my next telly won't be a Samsung!