plastic penguin:It's a case of brand "one-upmanship". Be intresting to see whether any other manufacturer joins the fray over the coming months.
Not one-upmanship, just following trends like many others - yes you as a consumer have a myriad of streamers to choose from even before this one is released.
And Arcam won't be the last - watch this space, Nad et al will follow suit soon - just a matter of when, not if.
And about time too - Linn and Naim need cheaper and less complex competition.