Well different people perceive things in different ways.
You don't have to wear a load of bling and roll out of a Lamborghini to project a certain image, and my perception was always that he tried to convey a quietly confident sense of wealth. But whatever - the main point for me is that sure WHF and other sources will review some high-end kit, but they won't typically compare that against more modestly priced options.
The Huff guy to me always seemed to say "Yeah the WiiM product is great value at $200 and - coughs - IF I COMPARE IT TO MY $25,000 STREAMER, it punches pretty well". Felt to me like there was always a flex in the videos.
There's a lot of reading between the lines 😆 Let's just say I'm not compatible with him but I totally accept that we all see things in different ways.