Messiah:
Maybe we expect too much between different cables.From my own experiences any differences in cables when comparing a good quality budget cable compared to a more expensive one are marginal. Granted budget quality cables are a decent step up from most freebie cables but once you get past this then I have only ever noticed marginal improvements if any.
WHF review these things day-in, day-out. For them it may be easy to spot differences between cables. However, I think that most people would not notice the difference that much hence the results from 'The Big Question'.
Good point messiah, i think the WHF team have much more experience than your average hi-fi buff in listening to the difference that a particular product has simply because as you say they review them day in day out, but an interesting point of view could be that when listening to different products, and giving opinions about the way that "the bass was tighter, the chords sounded clearer, the trumpet wasn,t as muffled, the violin didn,t screech" etc etc, i would think that it would be better if they could get some musicians in to give their point of view on how the instruments should actually sound, rather than guessing that for instance the bass sounded tighter?, when really it was not meant to sound tight as an example. Just my thoughts on the matter, after all who better to give a description on how certain instruments should sound than a musician who plays them.