there are only 4 freeview channels in ireland ear , rte1 and 2 , tv3 , and an irish language channel , sadly for me none of them come in too good , as i live the other side of a hill to the transmitter , so i cant really test the freeview , sd from freesat is fine though , ive not seen many lcds displaying sd to compare , but the philips is better than a friends sony 46v4000 , and my mams 32v4000 , compared to the plasma the philips isnt quite as good , but maybe thats my preferance for plasma more than anything else , im watching bbc1 now and i can see a lot of detail , very little noise , and since i turned the contrast way down skin tones look much more real , its not bad at all , as i said id like to check out the better philip tvs , they seem to be on top of their game at the moment ...