I agree. Speaking from a purely personal point of view, I'm excited. I currently have an Apple Music Family account for the whole household and a Qobuz account for more serious listening. They cost me the best part of thirty quid a month but neither service fully meets my needs; the former works great but the sound quality isn't the best, the latter sounds great but the software is clunky and the playlists and search are woeful.
I just want one. I'm not fussed by High Res and lossless will be a vast improvement on Apple's offering. I think Darko's right - they'll offer it as the top level on Spotify Premium but the default setting will remain 320k as the majority won't be fussed. I'd prefer it if Apple raised its game and offered lossless, but if they don't then I'll plumb for the new Spotify. Sorry Qobuz, your sound quality is stunning and you've had my support for the last eighteen months but your software is the worst and you're so slow to address its most basic failings I'm looking at the big guys to provide me the service I want.