pete321:
That's technology for you! I think the difference between the 40W2000 and 40W4000 is gut wrenching. My mother-in-law's 40W4000 is connected to a Virgin Media V+ box and the BDP-S350, so I can make a direct comparison, the only difference is that I've got an Onk 905 inbetween mine an far better HDMI leads!
The picture from both sources is just so much clearer, sharper and has superb colour. That's not to say I thought my 40W2000 was bad, it was an award winning set, but it's the speed at which it's been bettered by such a large degree that hurts. Not to mention the fact that I paid nearly £1200 for mine, and that was the cheapest deal at the time, hers was less than £800, I hate technological advances and I hate mother-in-law's!
I can't have my mother-in-law having a better telly than me! A bit more persuading to do with my other half, but hopefully a 46W4500 will adorn my living room in the not to distant future.
I paid £1225 for mine when they were costing up to £1800 elsewhere! Do you have the settings on your screen set similarly to the MIL's? I'm shocked that the W4000 is that much better. I think my picture is stunning!
What will you do with your 40 incher if you upgrade? If I could get £400 or £500 for mine on ebay, it would be a no brainer....