ok i have a few points id like to make ..
how does a whfi 5 star rating impact on the actual sales of a tv ?
well , for starters you will see whfi 5 star winner labels on tvs all across the uk and ireland , and given whfis powerful brand name , that will no doubt help to sell those tvs ..
thats a good thing , people can buy with confidence , knowing that whfis expertise has been used in evaluating the said tvs , and manufacturers that get it right , and make the better tvs will be rewarded for their efforts , its a good thing ..
also , people that research on the site , can check out the various "best buys" which are iirc only ever 5 star winners , they can read the reviews of the various best buys of tvs that meet their criteria , price/size/features etc , and help to narrow down to a shortlist , then , as whfi reccomend , they can go and demo said tvs , and make a decision..
all good so far , now heres where i think the 4 stars for the vt20 will have the biggest real world impact , it wont have a 5 star label on it in stores , it wont be in the best buy section on the site (im assuming this , maybe 4 star products are in this section sometimes) and many people that trust whfis judgement , and lets face it there are many tens if not hundreds of thousands , will simply not risk , or maybe want , to buy one , it hasnt been endorsed with 5 stars , people want the best ..
now , the sony pana test (yes i know , i havnt read it yet) is quite interesting , from what i can gather , the vt20 beats the pioneer kuro in some areas , and the sony in others , thats fine by me , and whfi rate the sony higher , they say its an "astonishing" tv , i have no doubt that it is excellent , other reviewers agree that its excellent , but the pana is seemingly also a superb tv , reviews back this up too , so thats fine ..
but the 4 star rating the significance of which is outlined above , that will have a big impact on the sale of that tv , in a negative way , is that fair to say ? anyone ?
and , the edge lit samsung 3dtvs that have been reviewed to date ? well they have been endorsed with 5 stars , fair enough then , they will be in the best buy section , they will sell big time over the next year with their 5 star label proudly draped over them in stores , thats fine too , whfi reviewed them before the sony took top honours , samsung sent them out quite early so good luck to them ..
but now that the sony has landed , they will presumably lose a star in a future grouptest ? but their 5 star labels will , i assume , be still adorning them on the high street ?
will they be removed from the best buy list on the site if they are downgraded ? one could argue thats not too relevant ? as instores the endorsement will sell them , so samsung can presumably enjoy increased sales by a stroke of luck , due to them promptly sending sets out early ..
but , wont this mean that people that buy the samsungs in stores are thus doing so under a false banner of quality ? if so its not whfis fault , but its an interesting thought ..
so , who loses out in all this shuffling of stars the most ? the vt20 ? surely the answer is yes ? my understanding is that its judged by whfi to be better than these edge lit samsungs ? but its stuck with its 4 star label , people that go on star ratings , ok thats not whfis advice , but many many people do , may overlook a tv that is superior to a competing samsung 5 star set (in store 5 star) , thats cheaper than that set , one that beats the best , the kuro in some areas , the samsungs do not do this , do they ?
so , is this fair to those people ? wouldnt a fifth star have been more apt ? in the interest of keeping the public better informed , and giving them a wider choice of "best buys" ? not one person would have queried a 5 star rating for the vt20 , not one , the merits of the sony could have been stressed in the mag , and on the website review , as has been done many many times in the past , several 5 star , best buy tvs compete , one is called the winner , everything is clear ..
is there any chance that if i apoligise for my conspiricy comments earlier , quite silly of me , sorry , that this post might be taken at face value , and responded to in an open and polite manner ...ta...