This is no B&O clone. From what I'm led to believe, the Oxygene products are constructed from solid cast aluminium. This means the build quality should be superb. Add to this that the components inside are all meant to be high quality audiophile grade and the fact that the product is - again, I believe - manufactured within Europe and the UK and you have an answer to the pricing. It's high quality specialist audio from a highly regarded audiophile company. But to include new technology and therefore new customers perhaps. And as far as I can see, there's nothing wrong with that. Good for Roksan for having the sense and courage to do something different whilst still retaining their audiophile credentials! Class D can sound very fine when done properly and Roksan have a reputation to uphold - they know better than to produce a sub-standard product. AND - the more converts to decent audio the better. If the styling appeals to the wider market this is a good thing for us all. . .And it looks pretty damn cool, too.