People buy what they want, there's no right or wrong between the two technologies. As i see it when i bought my Samsung two years ago i thought Plasma was on the way out, how wrong was i, after looking again found that i prefer the plasma, with it's more natural colours and deeper blacks, would suit me much better as mainly viewed in the evenings. Lcd has caught up with most plasmas reguarding black levels and definetly out sell plasma's, and im sure plasma's will come to end before Lcd. Just buy what you prefer it's not all about Sony vs Panasonic, Samsung, LG, Philips and Sharp will alll have there say as well.