HI AFTER READING MANY REVIEWS AND WHAT HI FI GIVING IT 5 STARS I PURCHASED A CHORD SUPERSHIELD 1.4 CABLE I MUST SAY ON HD THE PICTURE IS ALOT BETTER THEN MY PREVIOUS CABLE PICTURE IS CLEARER BRIGHTER CRISPER MORE COLOUR ETC BUT I MUST SAY ON SD BROADCASTS PICTURE IS STILL RUBBISH AS IT WAS WITH MY CHEAPER CABLE I WAS HOPING FOR A IMPROVEMENT ON SD OR MAYBE IS THIS DOWN TO THE BROADCASTER OR TV PROCESSING