Yep simple one this, do a quick THX calibration then knock back the contrast and brightness by at least 3 notches and don't display any static images or game huds etc during the run in to minimise any image retention, watch as much full screen content as possible but don't sacrifice movies as the black bars shouldn't have any effect on the tv during the run in period. Avoid any dynamic mode like the plague and run it in for at least 200 hours and most importantly enjoy the new tv, really hope you are happy with it for years to come. 🙂