I have a Panasonic 42pz85 and I think it's awesome! I did have a quality issue that I have shared on here, but, I now have the replacement and it's perfect. Don't forget watching a TV in a shop with all the additional lighting etc will compromise its performance. Personally I would go to a dedicated dealer and see what it looks like there and compare it with the Pioneer if possible. I did just this and then bought mail order. The Pioneer was, as expected, very good. In my opinion and watching several different sources I decided that the Panasonic was very close to the Pioneer and given the price difference swung it for me. I know, for example, when I viewed the Pioneer in a local Currys it was much worse than my bedroom LCD and that's saying something!