Ok, this is not a comment about whether WhatHifi should review or not (that has been debated enough I think), but only on how I perceive the sale of this product.
It might be the situation is different in UK, but to me it sounds like the Danish situation.
I do not see anything grey about the product or how it is imported. This is 100% legitimate business done by highly respected suplliers, with the awareness of Oppo.
Now, I haven't done a market research on this, but I would expect that Oppo appreciate this business, now that they didn't pull of the launch themselves.
And to be very frank, the majority of buyers will not know there is anything different about the way this product is sold. It is only nerds like us (meant purely in a positive way
)