BigH said:
WHF relies on manufacturers sending them products for reviews. Also not much point in reviewing products that have limited availability in uk hifi dealers. Its all tied in, reviews, dealers and advertising. Reviews are part of marketing the product, some manufacturers don't want to use WHF for that purpose. Other mags buy the products and then test, much better way of doing it IMO.
Just to clarify a couple of points here: yes, we do largely rely on manufacturers supplying products for review, but if they choose not to supply, we do when necessary go out and buy the products we want to test or borrow them from a dealer.
We don't wait for manufacturers to send us product, we actively decide which products we want to review and ask for them. What Hi-Fi? has always been, and always will be, a mainstream buying guide so we tend to focus on the more affordable end of the market. But we do have our Temptations section for the more esoteric stuff.
There's also little point in reviewing products that aren't available in the UK market, so we also tend to go for products that have reasonably good distribution wherever possible. And we review as a team, so the test and verdict is not the opinion of an individual reviewer (which can lead to a certain bias creeping in) but the view of several people.
As for advertising, some companies choose to advertise with us, some do not, but that makes absolutely no difference as to whether or not we decide to review a particular product.