I agree. I've always imposed my own set of rules on myself with regards to forum posting, even if I am purely on a particular forum for the business. Overpromotion (spamming) immediately stands out to me, and I hate to see it. I think a particular forum got sick of me reporting posts as I reported them based on my own rules, even if they didn't always break the forum's rules. There's only one culprit here, and the forum seem to continue to let them get away with using the business name, which is against the rules. But hey ho, all forums seem to have their favourites.