Sorry to start the same way as you did, Don't get me wrong, I do do agree with you.
First off, the whole premium brand positioning mostly comes as in that they don't want to end up on webstores for dumping prices.
Brands like Loewe and Bang and Olufsen have managed to get into this place, Loewe has lowered their prices to stay competitive and lost some of their market because they ended up too cheap and not exclusive enough.
Bang and Olufsen are just mad Danish folks who said
"some words not allowed on english websites", we are asking premium premium prices. So, if you want to pay 20.000 euros for a TV, we got you covered. They lost also a large part of their market share because in the old days, they were expensive but not insanely expensive.
Pioneer kind of floats in the middle their, they are all struggling with recession and trying to keep their heads above water.
Sony did an excellent job, they went from the "widescreen flatron" brand to a not so special kind of boring LCD maker, but now with their "frame" screens (white body with a black frame) to a brand with style and class.
Samsung came out of nowhere as a cheap B-brand to become a modern, young stylish sleek budget brand.
Sharp and JVC are making very competitivly prices screens with no nonsense good quality panels but their designs and features lack behind the pack.
Coming to Philips (my countries brand) they are actually doing pretty good in the US with their TV's.
(link)
Now they are struggling because of the
"a word dat says extremely that is forbidden on this website" dollar and stable euro (opposing to the also struggling Japanese Yen).
But thanks to Ambilight and the feature loving Americans they are doing very well. Not only that, but the whole ambilight thing fits in very well because of Philips being know as the pioneer (no pun intended) in the light world.
But yes, it totally sucks that the Pioneer is not set up out of the factory in the right settings, but it might actually fool the masses. Because no factory setting is the one you want at home (except the plasma kuros).
If you watch in TV stores, colors are too bright, sharpness is toned down or set to extreme and they use these fake demo HD boxes to feed uncompressed HD 1080p over HDMI.
In this perspective, the Pioneer will have good results with the right picture, it will show immense blacks out of the box, it will show good refresh rates and with the demo Pioneer delivers it just looks fantastic. But as soon as you connect that DVD player and you put in a movie like Bad Boys 2 (which I used to test (good colors, weird colors, loads of action, dark skinned people) you are missing out loads of details, especially if you put a splitter in between and let it run side by side with the 42" Kuro.
There is this shot of Martin Lawrence and Will Smith their boss sitting at a desk, it has some statues on it, wooden african statues, dark wood. At the LCD, they were just contours, at the plasma you were able to see details.