Why is it so hard for Apple to really improve a product. Much of America has lousy internet requiring movie downloads and local storage to view in 4K. Is it really that hard to add a USB port and support for an external HDD. Apple's $2X premium per GB for upgraded storage and low onboard storage are cons. Their products contain poor DACs and only minimal effort at sound quality. Over 1/2 the experience of home theater is the sound. Wake up Apple. Yes, I understand I can workaround many of these complaints using a laptop but that's the last thing I want open during movie night.