I have not seen the LG. I bought Samsung 32EH5000 for my sister-in-law only last week & set it up in her new apartment over the weekend. It is very very good for the price. Samsung appear to have deliberately made the TV fat to avoid competing with its slimmer siblings.
I found Richer Sounds to offer the best deal on it, & got John Lewis to price match it with a 5 year warranty.