So he's lost £200 on someone ordering them and sending them back after playing with them for a few days. Who'd be a retailer these days?
I'm sure there's still margin there, but it's not a fun time to be selling anything other than online.
Excuse me digressing from the OP but online is the problem. Distance selling regs. Anyone can buy anything and back it <14 days later for any reason at all. Its basically 'free home demos, for everyone' and someone has to pay for this at the end of the day