Because those companies have invested significant time and resources into their room correction technologies. Why does NAD not do their own, for example?
Dirac has been tried and tested, ditto Lyngdorf, ditto Linn - and that's because they've thrown dedicated time and money at their implementations. They invested research and development. WiiM is an admirable company, but their products are in the budget market, so their own room correction or equalisation is never going to be as good as those stated above. Ditto Eversolo. I felt sorry for The Scientific Audiophile on YouTube who spent $4000 on the Eversolo A10 streamer, largely on account of its room EQ, and couldn't calibrate it to his satisfaction. He's yet to make a follow up video on it.
I repeat, Linn, Lyngdorf, Dirac have thrown dedicated time, money and research into their room EQ technologies and they're all acknowledged leaders in their segments. And a fun fact - Linn's room EQ does not use microphones.
NAD and others have immense resources to do so but have chosen not to, Eversolo takes pride in assembling the best off the shelf parts for their streamers alongside their own circuitry, but also have not dedicated significant resources as those I've repeated, again because they can't afford to yet.
A good analogy is ADAS systems in cars, even your cheapest Chinese cars have them but they're not as good as Mercedes, because again the latter has invested time and development into getting them right. And that takes a lot of money.