I got it for £319, multiregion from Richer Sounds. They advertised it in last month's mag for that price. PRC were my fall-back, but would mean a trip out to essex! this is my first BD player - I wanted to wait until players got sufficiently advanced so I could get something that I wouldn't want to upgrade for at least 3 years (got stung with some early, and poor quality, DVD players!).