oldric_naubhoff said:
didn't you know that the aim is to make tunes sound louder?
Making something "sound louder" isn't necessarily to do with turning something up. If you give music a better dynamic range and ability, it will naturally sound louder - you don't have to turn up a dynamic sounding system. Therefore, "Turn It Up" is, as far as I'm concerned, completely the wrong message.
(and yes, before you start, I do realise that music with a higher dynamic range are generally quieter recordings as far as continuous output is concerned)
those who fight against loudness war want the DR of the recording to be preserved. but that means the mean level of the song will be set at a level few dB lover than of compressed version. hence uncompressed version will sound quieter than compressed version at any given volume setting on your pre-amp. hence "turn me up" logo. turn the amp up, not the mastering.
shame on you Davy. to show such an obvious lack of understanding... I'm really disappointed on you.
I've read the whole thing, and understand completely. I just disagree that the logo is the right choice. I think it is you who has hugely misunderstood my point.
I'm not getting into an argument about it though, this is my final word - I'm busy, I have regular customers to help out, as well as others on forums who are here for help, rather than constantly trying to pick holes in what others are doing.