Not sure what your PC setup is, but my nVidia graphics drivers have an option to switch on the HD output, and select between 720/1080 etc. I'm guessing this might be what you need to activate.
That said, my PC is sending DVI to two DVI enabled monitors (one Iiyama 19", and one Samsung monitor/TV combo). And I can't switch on the HD output to send the relevant signal to the Samsung (contrary to what the Samsung manual suggests I should be able to do). However the Samsung only has DVI input - no HDMI - this suggests to me that a Samsung driver is required. But which needs to some first - installing the driver, or activating the HD - I have no idea.
For now I can't really be bothered to mess about with it. It's not a problem for me as the Iiyama is my main monitor, but it can be a little disturbing when things don't do what you expect.
Try your graphics driver options Alan - you might find what you're looking for in there.