This might encourage Apple to lower the price of their own offerings, yet that'll depend on how fickle their customers plan to be. iTunes will still make it seemingly easier for a lot of people, who might even pay for the convenience of the track being dropped straight into their library. These hypothetical people being those that'll still buy DRM tracks via iTunes, and are being consequently tied into iTunes.
DRM doesn't affect the bad guys, as they find ways around it. And it only encourages legitimate users to do the same in order to enjoy their media, that they bought and should be able to use how they would like. Making their DRM tracks even cheaper than iTunes DRM ones makes this extremely good news.