thanks for all the help over on my other thread. . Now the proud owner of the Pioneer, and I have to say that I'm gobsmacked. Of course, I'd seen it in the shop, but that's no substitute for setting it up, darkening the blinds and putting on a DVD. Just breathtaking. Next question though: on my first day / weeks of ownership, what do I need to do to optimise / safe guard. I have read around and seen the following principles: dim screen for first 100 hours, use thx guide on jarre in China. Any specific guidance with this TV much appreciate. E.g. if dimming is a good idea, do I turn down brightness? contrast? Also, is the THX guide useless until you're 100 hours in because you're going to have the settings artifically dark to prevent burn in? Any noobie tips much appreciated! (or link to a decent thread on this particular topic - I hunted but couldn't find one just right)