After popping into my local Richer Sounds (Leicester) and enquiring about blu-ray players, I was challenged by one of the shop staff saying, "Why would you want to buy a Blu-ray player - they're rubbish, wait for profile 3.0". I was slightly confused by his chat given that they actually had blu-ray players in store. Does anyone know anything about profile 3.0 and is there a section for rubbish service (not to be too negative as I'm all for praising good service but this was bordering on useless/rude/rubbish!!)