I have one. Based on my budget at the time, I decided to go for the Monitor Audio Bronze speakers for my 5.1 set up (now 7.1). The BX2 fronts were around £250 a pair and the Monitor Audio sub around the £500 mark. But reviews everywhere were not so good for that sub, and I started seeing numerous great reviews for the BK subs and especially the XXLS400 that was cheaper too. As I wanted to add a sub to my bookshelf hifi speakers too at the time, after getting some advice from BK, they advised the 400 as the best sub for 50/50 movie/music use.
IMO, with my budget home cinema set up, the 400 is great for movies, I really enjoy what it brings to the movie experience, but I do understand that it is a compromise as I wanted to use it for music too. If I just wanted it for movies, I would have purchased the Monolith. My hifi seakers are now floorstanders - so I use the sub less at the moment, but the option is still there should I decide to revert to bookshelf speakers.
Ultimately it is a balance, if you have an AVR under £500, with speakers under £300 a pair, the BK subs are great value, and I am sure you will be happy with the XXLS400. If it's only movies - try to stretch to the Monolith. As Ellisdj suggests, I might be missing something, but still more than happy and enjoying what I've got at this level.