altruistic.lemon said:
atticus said:
As for being a speaker you "can't compare with any other"; I can't see how this is AVi's fault. There are pre-existing 'price points' within the market but these are created by bigger manufacturers with wider ranges of offerings so that one product doesn't impinge upon the 'selling space' of the next product. And AVi is under no obligation to fit a given price point, anyway. Their stated intention was to build the best speaker they could - but at a price point that could be afforded by more than just a handful of uber-rich. You have to remember that AVi is just two guys and they have bills to pay and livings to earn, just like the rest of us - they're not doing undertaking a HiFi vanity project and they're not a large company with a huge infrastructure and support mechanism. It matters to them if the ADM40's dont sell, whereas a larger company is better placed to absorb a 'duff' model.
I think AVi have - unintentionally - established their own price point, rather than trying to fit into one that was already there. That is one of the benefits of being a (very!) small company. The downside is that, if the products fail to sell, they have so much more to lose than larger companies.
First point, it is AVIs fault, they decided to build on order, which means you can't head down to Audio-T and compare them with anything else. It also means you're committing a lot of money for an act of faith - in the end, no matter how good they are, if their voicing doesn't suit you, you've just blown a lot of money. That's one reason why I'd be very concerned if I were them at the moment. The other is that, with so many newcomers from larger companies offering better specs, they no only don't have the market to themselves any more, but their marketing model is beginning to work against them. I mean, if you can head down to Audio-T and audition some different actives, why would you bother with AVI which is mostly sold over the web and you can't audition?
The point you make about their size is a good one. To be honest, if I were them I'd be accepting the first offer that came along. If there are only two of them, that doesn't bode well for trying to shift into the larger market which they must be thinking about. I mean, if I'm heading back to Oz, Tonga or Saskatchewan why would I even thing of AVI? Zero support outside the UK, whereas my local hiFi shops, assuming one or two are still going, can offer brands like Dynaudio or KEF with global support.
Just speculating here, mate, AVI might be doing well at the moment, who knows, but my guess is that's going to change in the near future if it hasn't already.
P.S. I hope AVI continue to de really well, don't get me wrong. It is an increasingly difficult climate for them now, though.
Thank you for clarifying your first point, a.l. I took your remark 'you can't compare them to anything' to mean "there is nothing to compare them to", as opposed to "you cannot audition them in a normal hifi shop first, alongside other speakers". That's a fair point. I did audition the ADM 9's in Stonehouse and, when I asked the owner if I could take them home to try for the weekend, he said "no sorry, there's not enough margin in them to be worth it". He had a valid point and I respected it. I'd just spent 2 hours listening to them in his shop and if I'd taken them home and auditioned them, there was nothing stopping me from buying a pair online, direct from AVi. The whole exercise would have been a complete waste of his time and resources, with absolutely no return for him. I made sure when I did buy the ADM40s that I ordered them through him; I made it clear to Ashley James that it would be wrong of me to buy direct, for the above reasons.
And you're right on another point, it is a hell of a leap of faith to buy speakers you've never heard. However, I had already spent the best part of 8 or 9k over a few years, buying new cables, PSX-R power supplies, interconnects etc etc for increasingly slim returns in sound improvement (yet consistently and suspiciously high outlays of funds), and frankly, I was getting bored with the ever-hungry Black Hole sat between my bank account and an insatiable, parallel universe of high-end retail HiFi (pleasant and helpful though the staff were).
The only reason I came across AVi was that an ex-colleague living in Denmark was raving about them and saying how popular they were over there. Since I have high respect for most things Danish, I sought them out, found that Mr AVi lived 40 minutes away and was only too happy to invite me over, to his house, offering me lunch - all handsome gestures in and of themselves. So I did hear the prototype ADM40's, liked the whole 'streaming' from an iPad thing, and eBayed my hifi, knowing what I got for it would more than pay for the new setup and would also rid me of all the boxes, cables, dust trap and CD-dominated storage space.
I don't think AVi have plans to move into a larger market, just make more of their speakers and sell them to more people who hear about them. As to after sales service, while I agree that you're hard pushed if you live in Australia (a calculated risk of living in Australia is that you are on the other side of the world for many things, not just small town hifi firms), my experience of the after sales service of large companies is that it is generally sporadic, over-priced and; by and large, sh*t.
As we move, inexorably, to an online-based economy, I think the existing hifi shops have had their heyday and will need to do some serious restructuring to avoid going under altogether. I am told that the merging of Audio-T and Sevenoaks was an abysmal failure, and am completely unsurprised by this. You had two competing shops who'd always hated each other suddenly being told they were all part of one big happy family?! That was never going to happen at store level and it certainly didn't happen at corporate level. And so, to end this rant with a point; we are moving to an online economy where the wealth and immediacy of information and user reviews available on the Internet will out-pace and out-price the ring-fenced and hallowed environments that hifi shops previously occupied. And inhabit it rather snootily many of them did, if the truth be told.
And so it is this new, more level playing field that allows smaller companies such as AVi to have, if not a competitive advantage over larger companies, then at least a decent, Everyman platform from which to sell their product; in a new economy that is no longer dominated by brick and mortar businesses, snug, smug and secure in their ivory towers - if you'll pardon the rather laboured construction metaphor!