Thanks ElectroMan. I have emailed B&O customer service and am waiting for a reply. Apparently their customer service is pretty good. I agree that their website isn't particularly helpful.
I think they try and appeal to people who (apart from having lots of money) are not that tech-literate and don't know much about the complicated world of audio-visual technology. So, they are unlikely to write something like "1080/24p" on their website as it might confuse their target customers. The problem with not detailing the specification of their tvs is that, while the simplicity appeals to some people, there are plenty of consumers who actually do know their stuff and who will not buy something unless they know it will be fully suitable for their needs and be relatively futureproofed. For example people like us who won't buy a tv that doesn't playback 24fps content.
Another thing about B&O is that, while they claim to be 'state of the art' they also admit that they aren't the quickest to adopt new technology when it first comes out, and they're not... by a long shot! Other av brands like Onkyo and NAD were slow to bring out Blu-ray players, and even Arcam finally have a player on the way, but B&O are taking the biscuit! They seem to be pretending that Blu-ray doesn't exist! B&O explain that they don't just like to jump on every new bandwagon that comes along, and would rather wait until they can perfect their own version of a new technology before releasing it. That's fair enough, but they still need to make sure that their products are futureproofed so that when they do bring out, for example, a Blu-ray player, the existing B&O tvs will be fully compatible, and the viewer will not have to put up with nausia and migrane inducing judder. After all B&O is supposed to be a cut above the rest. Of course I'm assuming the worst, which is that B&O's current tvs aren't compatible with 24fps material. I might be wrong... So we'll await the outcome of my email to B&O customer services...