I work in Currys (don't worry I'm not trying to sell you one). For £599, its a pretty good set, i'd say its probably on par with the samsung 50d550 plasma, though if you were really looking for a good 50 inch at that price point . . the closest thing I would personally be happy with would be the Panasonic 50ST30. Quite a lot more. If your budget is £599, get one . . There's nothing close until you get to the samsung, which we currently have at £799.