This will be an invite only Prime Deal and you'll need to request invite on the page. That's a 73% discount.
Deal for Prime members: Amazon Fire TV 55-inch 4-series 4K UHD smart TV https://amzn.eu/d/bvLNpFc
Deal for Prime members: Amazon Fire TV 55-inch 4-series 4K UHD smart TV https://amzn.eu/d/bvLNpFc